"Use it up - Wear it Out" Poster

Rationing and
Shortages During WWII

During WWII, the government introduced rationing as a means of fair distribution of items which were in short supply. At various times during the war a variety of items were rationed, including such things as gasoline, rubber, sugar, meat, butter, and shoes. This government poster reminds people to make do or do without.

Poster from WWII: "Use it up--wear it out--make it do! Our labor and goods are fighting"

Publication: Washington D.C. Office of War Information Printer: U.S. Government Printing Office.